As an Internet marketing consultant, I take the campaign optimization process very seriously. I will only make decisions when there is a statistically significant reason to do so. I will perform A/B split testing on copy, as well as run controlled keyword experiments in order to determine where your most profitable keywords are.
The key to any successful internet marketing campaign is achieving a positive ROI. Once it is established that you are making more than you are spending, the next challenge is discovering the point of diminishing returns. My entire process revolves around finding that ideal profit point for your business.
I have a long track record of helping businesses succeed online through PPC advertising. I have direct experience with such advanced tools as AdWords Scripts, Conversion Tracking, AdWords Editor, Local Optimization as well as other bid management tools. Any of my current clients can confirm I simply don't quit until your campaigns are profitable. A complete list of references is available upon request.
To succeed with online marketing, you need a holistic approach. My work doesn't end with PPC management, it only begins there. Getting people to your website is only half of the challenge. Turning visitors into customers is the the other half. That's why I'll help you with usability, conversion rate optimization, information architecture, as well as all other aspects of website quality and user experience.